Hugo Boss started out as a small workshop in Metzingen, Germany. Founded in 1923, and the name of its founder, it claimed a controversial point in history, having produced the uniforms of the Nazi SS and the use of forced labor in France and Poland in World War II, when uniforms were in great demand.

The company suits began with industrial workers, uniforms and raincoats. Boss died in 1948 and grandsons Uwe and Jochen Holy took over and directed toward the most promising of men's fashion. The company launched its first suit design for men in 1953.

Competition was stiff in the German market in the decade 1960 for the brothers decided to create men's suits in shades of colors from durable, quality fabrics by Gaensler & Voelter. Over the last decade, Hugo Boss outperformed other companies by introducing more fashionable Italian suits of light material, in contrast to traditional German costumes were made of rigid and heavy.

The company pioneered the export of products during the '70s, the conquest of Western Europe first, then the Atlantic and, finally, the United States in 1976. The high price online instantly gained acceptance in the United States, as popularized by renowned personalities such as Sylvester Stallone, Bjorn Borg and police of Miami Vice. In the '80s, the company had passed the sale of DM 100 million mark.

The company made another remarkable turn in 1984, when she released her first fragrance, along with affordable casual wear like sweaters and blazers. A year later the company went public and changed its name to Hugo Boss AG (Aktiengesellschaft, which in German means a corporation that is owned by shareholders). In 1987, the company was grossing $ 500 million per year.

Much of the company was sold to Japanese group Leyton in 1989, although the Holy brothers remained active in the management process. Three years later, he resigned the same time retaining design shops in Munich and Stuttgart to the Society of Hugo Boss. Marzotto became a major shareholder in 1991 and hired Peter Littmann as the new CEO. In response to economic recession, it added two more labels namely Hugo – for youth and professionals from the hip, and Baldessarini – for senior executives with class. Within a year, revenue increased to 74% and the company expanded to Southeast Asia region. In 1997, the company promised to reimburse slave laborers post World War

Littmann was succeeded by the chief designer and director Werner Baldessarini marketing in 1998. This was also the time when the company began designing and launching lifestyle accessories and his first collection of clothes female. Over the years, the company introduced more labels, including more informal Golf Boss Boss Sport lines

Today, Hugo Boss is being a subsidiary of Marzotto SpA, under the Valentino Fashion Group, which has a 50% stake in the company. It remains to be one of the lines of the most important fashion the world, with Germany being its largest consumer and the United States as the second. Contains more than 350 franchise stores in over 90 countries worldwide.

Find Hugo Boss perfumes and colognes on sale at Perfume Center. Read more about Hugo Boss perfumes.

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